If you want your business to thrive and grow, it should be supported by multiple "marketing pillars" like the Parthenon in Athens.
Marketing guru, Jay Abraham, poses the question:
Is your marketing like a diving board or the Parthenon?
He's referring to the fact that most business owners rely on ONE marketing strategy for generating new business, typically referrals. He describes this as a "diving board" because it's inherently unstable:
The reason for his concern is pretty obvious - if you rely on just one or two sources of leads, if they falter or fail entirely, the impact on your business can be disastrous, as many failed business owners have discovered.
Jay passionately believes that if you really want your business to thrive and grow, you need to implement multiple marketing strategies to act as the "pillars" upon which your business is built.
When you do this, even if one fails the others will still be generating a steady stream of leads for your business.
I don't think anyone would disagree with this theory, but most business owners struggle to pull it because they're limited by time.
However, if you can make a concerted effort to implement one new strategy per month, after a fairly short period of time you'll not only have made your company more stable, but you should be seeing a serious increase in new business, too!
Of course, if you use Octane to automate it all for you, so much the better ;-)
